Get people to want your products in less than 90 seconds

Turn a confusing message into a persuasive story that gets people to see the value in your product without sounding "salesy"

Standout In Your Market

Build a memorable and attractive brand.

Become The Expert

Have customers really follow your advice.

Command Higher Prices

Increase revenue and your profits margins.

Attract More Customers

Get people to come to you looking to buy.

Struggling To Communicate Your Business To Customers?

Do you feel like you are...

  • Chasing clients begging them to buy. 
  • Discounting prices to win over the competition.
  • Constantly dealing with scope changes.
  • Hoping people refer you new customers.
  • Not in control of the sales process
  • Starting from zero with every new project

If yes, we get it. It's not your fault, you are just too close to your business to see it.

Trusted by entrepreneurs AT:


90 Second Business?

90 Second Business is a communication framework designed to help entrepreneurs grow their business transforming the way they talk about their products.

Combining Storyselling, Empathy, and Purpose, we help you create a persuasive message that positions you as an industry expert, attracts customers, and gets them to want your products in less than 90 seconds.

Roman Grochol

Startup Lab, DHL

"Juan's profound knowledge in state-of-the-art pitching and his urge to look for the “Why” behind each idea contributed strongly to the success of the training.

Having 3 out 4 teams proceed to the intrapreneurship program speak volumes of his abilities."


Growing Your Agency

Go from being one more proposal to having people want to work with you no matter the price.

Define Your Offer

Create a compelling offer relevant to your customers that only you can deliver.

Develop Your Story

Unleash the power of storytelling to attract, connect, and persuade your dream customers.

Deploy Your Strategy

Install a system that allows you to generate and convert leads consistently.

How We Help You Accelerate Growth

Free Training

Discover what makes a message persuasive and what to do to transform yours.

Coming Soon >>

Check The Blog

Get resources to help you with key elements of your business communication.

Learn More >>

Enrol In The Course

Get a step-by-step walkthrough of the process, and see your business and impact grow. 

Coming Soon >>

Join The Program

Work directly with Juan on transforming your message and your business. 

Learn More >>

Petar Ivanov

"Juan showed us how to pitch our idea, how to structure our message, how to influence the audience and get their attention.

Last but not least, out of 30 teams, we won the competition thanks to his coaching and ended up in Bloomberg TV"


Get Started Now


Take The Positioning Killer Quiz

Identify your unique situation, what's holding you back, and what to do about it.


Become A Member Of Our Program

Get clarity on how the program would accelerate your agency, and if it's really right for you.


Apply The Frameworks

Get hands-on support to implement the step-by-step framework to transform your agency.


Grow Your Business & Impact

Get the tools and knowledge to serve more clients, make more money, and do more of the things you love.


Hi, I'm Juan

I'm on a mission to help entrepreneurs succeed by transforming the way they communicate their products so that they can have them the freedom of time and money, while making an impact in people's lives.

After years working with entrepreneurs, I've realized that it all starts and ends with their message. So I set out to develop a system that makes it easy to create a clear and persuasive story that accelerates your agency.

Free Quiz: What's Your Agency's #1 Positioning Killer Mistake?

Take this free quiz to discover what's stopping your agency from growing and what to do about it.